Why Customer Mindshare Matters

There is a fundamental difference between winning market share and winning customer mindshare. Pursuing marketshare is a battle with competitors for business that generates little loyalty and declining profits. In contrast, winning customer mindshare creates a high-value relationship with customers, one that customers see as having value today and in the future.

See my YouTube video, Winning Customer Mindshare: A Leadership Imperative for a Changing World.

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