At MindShift Innovation, we are focused on helping companies figure out what has changed and how to succeed in the new normal. Here is a list of resources that will help you understand:
The Impact of the New Normal on Customers
A Time to Rebalance: A Special Report on America’s Economy, Economist, (2010)
Top Consumer Trends: Trust, Control & Playfulness, MediaPost.
The New Frugality, Time Magazine, April 27, 2009.
Customer Psycho-Economics in a Down Economy, John I. Todor and William D. Todor, Ph.D.
Employee Engagement and the Customer Experience, William D. Todor, Ph.D.
Addicted Customers: How to Get them Hooked John I. Todor, Ph.D.
The 10 Most Innovative Companies in Retail, Fast Company (2011)
American’s well-being is eroding due to the economy and stress, especially among women, Jane Sarasohn-Kahn (2010)
Customer Buying Patterns have Changed. What’s Your Plan, John I. Todor, Ph.D.
People will Consume Less But Aim to Consume Better, John I. Todor, Ph.D.
Stressed out Employees Can Ruin Your Business, John I. Todor, Ph.D.
A Customer Experience Focus in the Recession Pays Off, John I. Todor, Ph.D.
How Consumers Define ‘Value’ in 2009 and Beyond, Euro RSCG Worldwide.
Green Principles Becoming more Important at the Checkout Counter Despite Recesssion, Penn, Schoen and Berland Associates.
Austerity Chic, Economist.com.
Videos, Podcast and Webinars
Getting Prospects Engaged -The Pheedo Way, John I. Todor, Ph.D. and Bill Flitter.
The Importance of the Customer Experience in a Down Economy,(eBook), John I. Todor, Ph.D. and William D. Todor, Ph.D., Editors (2008)
Addicted Customers: How to Get Them Hooked on Your Company, John I. Todor, Ph.D. (2007)
Winning Mindshare: The Psychology of Personalization and One to One Marketing, John I. Todor, Ph.D. and William D. Todor, Ph.D. (2002)
Come back often. We are constantly updating this section and always put new material at the top of its section.