Social Media and Business

At MindShift Innovation, we are focused on helping companies figure out what has changed and how to succeed in the new normal. Here is a list of resources that will help you understand:
How to Capitalize on Social Media in Business


The Social Business: Advent of a New Age. IBM (2011)
Systems of Engagement and the Future of Enterprise IT: A Sea of Change in Enterprise IT, Geoffrey Moore (2011)
The rise of the networked enterprise: Web 2.0 finds its payday, Jacques Bughin and Michael Chui (2010)
Open Innovation’s Champs and also Rans, Stephan Lindegaard (2009)
Social Media Strategy, Sally Falkow
How Companies are Benefiting from Web 2.0: McKinsey Global Survey Results,
Why Business People Use Twitter: Tales from the Trenches, John I. Todor, Ph.D.
Three Social Media Strategies Can Stack the Deck in Your Favor When Prospects Search, John I. Todor, Ph.D.
Social Networks and Online Communities Create Elastic Ties and Surprisingly Powerful Pay-offs, John I. Todor, Ph.D.
Why Online Communities Matter, John I. Todor, Ph.D.
Customer Relationships in a Web 2.0 World, John I. Todor, Ph.D. and William D. Todor, Ph.D.


Direct Response in a Social Media World, Jay Baer (2011)
When Unhappy Customers Strike Back on the Internet. Thomas A. Tripp and Yany Gregoire (2011)
Building Trust Before Social Sketicism Sets in, Christopher Bucholtz (2011)
Ten Emerging Enterprise 2.0 Technologies to Watch, Dion Hinchcliffe (2010)
How IBM Uses Social Media to Spur Employee Innovation
, Casy Hibbard (2010)
A Manifesto for Social Business, Graham Hill (2009)
Social Media Won’t Save Dell, John I. Todor, Ph.D. (2009)
What a Social CRM Strategy is All About…, Wim Rampen
The Social Media Pay-off of Engaged Customers, John I. Todor, Ph.D.
Building Customer Relationships is a Journey: Does Your Social Media Plan include a Map? John I. Todor, Ph.D.
What Kind of Online Customer Engagement Leads to Sales? John I. Todor, Ph.D.
10 Recources That Might Keep Twitter Quitters Engaged, John I. Todor, Ph.D.
Zappos Want to Make You Happy! Here’s How!, John I. Todor, Ph.D.
Social Media, Earned Media and Paid Media, John I. Todor, Ph.D.
Failing at Social Media – Now We are Getting Somewhere, John I. Todor, Ph.D.
Can You Trust Peer Reviews, John I. Todor, Ph.D.
The Science and Politics of Making Social Networks Work, John I. Todor, Ph.D.

Videos, Podcast and Webinars

What are biggest challenges for organizations today? Gary Hamel (2011)
Social Media Monitoring Tools – An Overview, Stephan Betzoid (2009)
Building Customer Relationships and Advocacy with Social Media. John I. Todor, Ph.D.
Practical Ways to Use Web 2.0 in Your Business. (Podcast)
How Web 2.0 Can Enrich Your Business. (Video)


Get with it! The Hands-on Guide to Using Web 2.0 in Your Business, John I. Todor, Ph.D
Enterprise 2.0: New Collaboration Tools for Your Organizations Toughest Challenges, Andrew McAfee (2009)